The Research Agenda of Green Education in Enhancing Environmental Concern and Green Consumption

  • Ali Mursid STIE Bank BPD Jateng
  • Daliana Fehabutar Universitas Negeri Surabaya
  • Desi Wulandari Universitas Negeri Surabaya
  • Hasan Nuurul Hidaayatullaah Universitas Negeri Surabaya
Keywords: Environmental Education, Environmental Concern, Green Education


This research aims to provide an analysis of arguments regarding environmental education and environmental concern in the future. Based on the importance of educating the public or society about environmental awareness, several research agendas are recommended for future research, namely 1) Psychological theory such as motivation, both intrinsic and extrinsic factors, can be adapted to clarify the motivation of students or the community in taking environmental education which has an impact on environmental behavior, 2) Sociological theory such as social identity theory will be interesting to explain the behavior of student or community related to green concern, 3) stimulant organism response theory, 4) Concerning green consumption, 5) Research topics on green education and green concern that adapt cultural theory will be interesting and be a comprehensive perspective.


Download data is not yet available.


Cheung, M. F., & To, W. M. (2019). An extended model of value-attitude-behavior to explain Chinese consumers’ green purchase behavior. Journal of Retailing and Consumer Services, 50, 145-153.

González-Rodríguez, M. R., Díaz-Fernández, M. C., & Font, X. (2020). Factors influencing willingness of customers of environmentally friendly hotels to pay a price premium. International Journal of Contemporary Hospitality Management, 32 (1), 60-80.

Gupta, A., Dash, S., & Mishra, A. (2019). Self/other oriented green experiential values: Measurement and impact on hotel-consumer relationship. International Journal of Hospitality Management, 83, 159-168.

Han, H., Chua, B. L., Ariza‐Montes, A., & Untaru, E. N. (2020). Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: Airline versus restaurant. Corporate Social Responsibility and Environmental Management.

Luchs, M. G., & Mooradian, T. A. (2012). Sex, personality, and sustainable consumer behaviour: Elucidating the gender effect. Journal of Consumer Policy, 35(1), 127-144.

Issock, P. B. I., Roberts-Lombard, M., & Mpinganjira, M. (2020). The importance of customer trust for social marketing interventions: a case of energy-efficiency consumption. Journal of Social Marketing, 10 (2), 265-286.

Lalot, F., Quiamzade, A., Falomir-Pichastor, J. M., & Gollwitzer, P. M. (2019). When does self-identity predict intention to act green? A self-completion account relying on past behaviour and majority-minority support for pro-environmental values. Journal of Environmental Psychology, 61, 79-92.

News, (2020), Jakarta needs to step up efforts or environmental woes may get worse in 2020: activist, available at

Nguyen, Y. T. H., & Nguyen, H. V. (2020). An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence. Asia Pacific Journal of Marketing and Logistics,

Tonder, E.V, Fullerton, S., & de Beer, L. T. (2020). Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model. Journal of Consumer Marketing, 37 (6), 639-650.

Xu, Y., & Jeong, E. (2019). The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants. International Journal of Contemporary Hospitality Management, 31(6), 2270-2296.

Yadav, R., Balaji, M. S., & Jebarajakirthy, C. (2019). How psychological and contextual factors contribute to travelers’ propensity to choose green hotels?. International Journal of Hospitality Management, 77, 385-395.

Yan, L., Keh, H. T., & Wang, X. (2019). Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief. Journal of Business Ethics, 1-18.

How to Cite
Mursid, A., Daliana Fehabutar, Desi Wulandari, & Hasan Nuurul Hidaayatullaah. (2021). The Research Agenda of Green Education in Enhancing Environmental Concern and Green Consumption. Studies in Learning and Teaching, 2(1), 1-4.